Beverage Redesign
Aha

Objective: to redesign the Aha can. It should feel playful and cheery and have a feeling of movement to suggest the carbonation of the drink.

Design Choices:
The background of the can is white to stand out on the grocery store shelves. White also feels healthy–if it were to be a bright solid colour, it could make the drink feel artificial.

The logo has been given a new look as well. The dots on the H represent bubbles and water droplets which make the wordmark feel playful and unexpected. The colour of the logo can be changed to match the flavour of the drink.

image of 2 aha cans featuring fruit illustrations

Flat Process Work

image of aha design process variations

Logo

image of aha logo

Advertisement

image of aha advertisements